{"title":"New Arrivals","description":"","products":[{"product_id":"duratech-eels","title":"DuraTech® Eels","description":"\u003cp\u003e\u003cspan style=\"font-size: small;\"\u003eThe DuraTech® Eel is extremely durable, has the perfect amount of stretch and flexibility, and is naturally buoyant. We designed this soft plastic eel to be similar in shape and in action to the Big Occhi, but with added durability and increased buoyancy.  \u003cspan\u003eThe large body provides extra mass for long casts and the tapered “V” shape keeps it level as it cuts through the water column.  \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cspan\u003eAs will all of our DuraTech® products, the DuraTech® Eel incorporates our Easy Rig Design which allows for fast and straight rigging every time.  There is a channel going from the nose of the bait to the belly slit, which makes it nearly impossible to rig our DuraTech® soft plastics off centered. This eel imitation bait can be rigged multiple ways:\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cspan\u003eWeightless for topwater \"walk-the-dog\" action\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cspan\u003eWeighted worm hook for subsurface action\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cspan\u003eWeighted jig head to get the jerkbait deeper in the water column\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: small;\"\u003eThe DuraTech® Eel is made from a PVC-Free elastomer making it better for the environment while outperforming other PVC-based soft plastic baits in action and durability. When paired with our Lead-Free jig head, this is the perfect combo for anglers looking to spend the day out of the water while being responsible at the same time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cstrong\u003eEasy Rig Design= \u003c\/strong\u003efast and centered rigging every time\u003cstrong\u003e\u003cbr\u003ePVC-Free \u0026amp; Non-Toxic\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e= better for the angler and the environment\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cstrong\u003eExtremely Durable\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e= longer lasting baits and more time spent fishing\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cstrong\u003eNaturally Buoyant\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e= better bait presentation\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size: small;\"\u003e\u003cstrong\u003eExcellent Action\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e= generate more strikes\u003c\/span\u003e\u003c\/p\u003e","brand":"��֦��Ƶ","offers":[{"title":"10\" \/ Sand Eel","offer_id":47411323797698,"sku":"DT-EEL10-SE","price":9.99,"currency_code":"USD","in_stock":true},{"title":"10\" \/ Pink Pearl","offer_id":47411323830466,"sku":"DT-EEL10-PKPW","price":9.99,"currency_code":"USD","in_stock":true},{"title":"10\" \/ Chartreuse Pearl","offer_id":47411323863234,"sku":"DT-EEL10-CHPW","price":9.99,"currency_code":"USD","in_stock":true},{"title":"10\" \/ Blurple","offer_id":47411323896002,"sku":"DT-EEL10-BP","price":9.99,"currency_code":"USD","in_stock":true},{"title":"10\" \/ Pearl White","offer_id":47411323928770,"sku":"DT-EEL10-PW","price":9.99,"currency_code":"USD","in_stock":true},{"title":"10\" \/ Black","offer_id":47411323961538,"sku":"DT-EEL10-BLK","price":9.99,"currency_code":"USD","in_stock":true},{"title":"13\" \/ Sand Eel","offer_id":47411323994306,"sku":"DT-EEL13-SE","price":12.99,"currency_code":"USD","in_stock":true},{"title":"13\" \/ Pink Pearl","offer_id":47411324027074,"sku":"DT-EEL13-PKPW","price":12.99,"currency_code":"USD","in_stock":true},{"title":"13\" \/ Chartreuse Pearl","offer_id":47411324059842,"sku":"DT-EEL13-CHPW","price":12.99,"currency_code":"USD","in_stock":true},{"title":"13\" \/ Blurple","offer_id":47411324092610,"sku":"DT-EEL13-BP","price":12.99,"currency_code":"USD","in_stock":true},{"title":"13\" \/ Pearl White","offer_id":47411324125378,"sku":"DT-EEL13-PW","price":12.99,"currency_code":"USD","in_stock":true},{"title":"13\" \/ Black","offer_id":47411324158146,"sku":"DT-EEL13-BLK","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8062\/9698\/files\/DT-EEL-ALL_6-2024.jpg?v=1776268346"},{"product_id":"rock-bottom-jigs","title":"Rock Bottom Jigs™","description":"\u003cp data-start=\"184\" data-end=\"583\"\u003eThe Rock Bottom Jig™ is a premium blackfish (tautog) jig designed for anglers targeting hard-fighting bottom dwellers in rocky and structure-heavy environments. Engineered with a wide-body hydrodynamic design, this jig cuts through the water column with ease, ensuring your bait stays in the strike zone while minimizing snags on rocks, reefs, and underwater structure.\u003c\/p\u003e\n\u003cp data-start=\"585\" data-end=\"891\"\u003eCrafted with ultra-sharp, high-strength VMC hooks, these jigs offer superior hook penetration to secure even the toughest fish. The realistic 3D eyes, vibrant colors, and durable construction make the Rock Bottom Jig™ irresistible to a variety of saltwater species, including:\u003c\/p\u003e\n\u003cul data-start=\"893\" data-end=\"1104\"\u003e\n\u003cli data-start=\"893\" data-end=\"919\"\u003eBlackfish (Tautog)\u003c\/li\u003e\n\u003cli data-start=\"920\" data-end=\"938\"\u003eSheepshead\u003c\/li\u003e\n\u003cli data-start=\"939\" data-end=\"955\"\u003eSea Bass\u003c\/li\u003e\n\u003cli data-start=\"956\" data-end=\"980\"\u003eMangrove Snapper\u003c\/li\u003e\n\u003cli data-start=\"981\" data-end=\"1000\"\u003eRed Snapper\u003c\/li\u003e\n\u003cli data-start=\"1001\" data-end=\"1016\"\u003eGrouper\u003c\/li\u003e\n\u003cli data-start=\"1017\" data-end=\"1036\"\u003eTriggerfish\u003c\/li\u003e\n\u003cli data-start=\"1037\" data-end=\"1053\"\u003eFlounder\u003c\/li\u003e\n\u003cli data-start=\"1054\" data-end=\"1074\"\u003ePorgy (Scup)\u003c\/li\u003e\n\u003cli data-start=\"1075\" data-end=\"1090\"\u003eHogfish\u003c\/li\u003e\n\u003cli data-start=\"1091\" data-end=\"1104\"\u003eGrunt\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1106\" data-end=\"1423\"\u003eQty: 2 per Pack\u003c\/p\u003e\n\u003cp data-start=\"1106\" data-end=\"1423\"\u003ePerfect for inshore and offshore fishing, this bottom fishing jig is a must-have for any angler looking to target structure-oriented fish. Whether you're fishing wrecks, jetties, or reefs, the Rock Bottom Jig™ delivers unmatched performance, reducing hang-ups and maximizing hook-ups.\u003c\/p\u003e\n\u003cp data-start=\"1425\" data-end=\"1540\"\u003eUpgrade your saltwater fishing tackle today with the Rock Bottom Jig™ – built to last, designed to catch!\u003c\/p\u003e","brand":"��֦��Ƶ","offers":[{"title":"0.5 oz \/ Chartreuse Glow","offer_id":47411371671746,"sku":"RB-0.5-CHGL","price":7.99,"currency_code":"USD","in_stock":true},{"title":"0.5 oz \/ White","offer_id":47411371737282,"sku":"RB-0.5-WH","price":7.99,"currency_code":"USD","in_stock":true},{"title":"0.5 oz \/ White Glow","offer_id":47411371770050,"sku":"RB-0.5-WHGL","price":7.99,"currency_code":"USD","in_stock":true},{"title":"0.5 oz \/ Orange Glow","offer_id":47411371704514,"sku":"RB-0.5-OR","price":7.99,"currency_code":"USD","in_stock":true},{"title":"0.75 oz \/ Chartreuse Glow","offer_id":47411371802818,"sku":"RB-0.75-CHGL","price":7.99,"currency_code":"USD","in_stock":true},{"title":"0.75 oz \/ White","offer_id":47411371868354,"sku":"RB-0.75-WH","price":7.99,"currency_code":"USD","in_stock":true},{"title":"0.75 oz \/ White Glow","offer_id":47411371901122,"sku":"RB-0.75-WHGL","price":7.99,"currency_code":"USD","in_stock":true},{"title":"0.75 oz \/ Orange Glow","offer_id":47411371835586,"sku":"RB-0.75-OR","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1 oz \/ Chartreuse Glow","offer_id":47411371933890,"sku":"RB-1-CHGL","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1 oz \/ White","offer_id":47411371999426,"sku":"RB-1-WH","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1 oz \/ White Glow","offer_id":47411372032194,"sku":"RB-1-WHGL","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1 oz \/ Orange Glow","offer_id":47411371966658,"sku":"RB-1-OR","price":7.99,"currency_code":"USD","in_stock":true},{"title":"1.5 oz \/ Chartreuse Glow","offer_id":47411372064962,"sku":"RB-1.5-CHGL","price":8.49,"currency_code":"USD","in_stock":true},{"title":"1.5 oz \/ White","offer_id":47411372130498,"sku":"RB-1.5-WH","price":8.49,"currency_code":"USD","in_stock":true},{"title":"1.5 oz \/ White Glow","offer_id":47411372163266,"sku":"RB-1.5-WHGL","price":8.49,"currency_code":"USD","in_stock":true},{"title":"1.5 oz \/ Orange Glow","offer_id":47411372097730,"sku":"RB-1.5-OR","price":8.49,"currency_code":"USD","in_stock":true},{"title":"2 oz \/ Chartreuse Glow","offer_id":47411372196034,"sku":"RB-2-CHGL","price":8.99,"currency_code":"USD","in_stock":true},{"title":"2 oz \/ White","offer_id":47411372261570,"sku":"RB-2-WH","price":8.99,"currency_code":"USD","in_stock":true},{"title":"2 oz \/ White Glow","offer_id":47411372294338,"sku":"RB-2-WHGL","price":8.99,"currency_code":"USD","in_stock":true},{"title":"2 oz \/ Orange Glow","offer_id":47411372228802,"sku":"RB-2-OR","price":8.99,"currency_code":"USD","in_stock":true},{"title":"3 oz \/ Chartreuse Glow","offer_id":47411372327106,"sku":"RB-3-CHGL","price":9.99,"currency_code":"USD","in_stock":true},{"title":"3 oz \/ White","offer_id":47411372392642,"sku":"RB-3-WH","price":9.99,"currency_code":"USD","in_stock":true},{"title":"3 oz \/ White Glow","offer_id":47411372425410,"sku":"RB-3-WHGL","price":9.99,"currency_code":"USD","in_stock":true},{"title":"3 oz \/ Orange Glow","offer_id":47411372359874,"sku":"RB-3-OR","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8062\/9698\/files\/4_Colors.jpg?v=1776271456"},{"product_id":"wideeye-jig-head","title":"WideEye™ Jig Head","description":"\u003cp\u003eWideEye™ Jig Heads – Designed for Maximum Hookups (2 per Pack)\u003c\/p\u003e\n\u003cp data-start=\"135\" data-end=\"449\"\u003eThe WideEye™ Jig Heads are designed to hold up to the toughest saltwater and freshwater species. Featuring large 3D eyes that create an irresistible visual target, these jig heads are built for maximum visibility and strike appeal in all fishing conditions.\u003c\/p\u003e\n\u003cp data-start=\"451\" data-end=\"761\"\u003eOutfitted with a premium ultra-sharp VMC Barbarian Hook, the WideEye™ delivers superior hook penetration and unmatched holding power, reducing the chances of lost fish. Designed to resist bending and opening under extreme pressure, this jig head is perfect for hard-fighting species.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"1132\"\u003eThe WideEye™ Jig Head pairs seamlessly with a wide range of soft plastic baits, including the ��֦��Ƶ® DuraTech® soft plastics, ensuring a lifelike, natural presentation that fish can’t resist. Whether you're targeting striped bass, redfish, snook, speckled trout, fluke, or freshwater bass, this jig head is a must-have for serious anglers.\u003c\/p\u003e\n\u003ch3 data-start=\"1134\" data-end=\"1157\"\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"1158\" data-end=\"1500\"\u003eHigh-visibility 3D eyes for increased strike attraction\u003c\/li\u003e\n\u003cli data-start=\"1158\" data-end=\"1500\"\u003eUltra-sharp VMC Barbarian Hook for superior hooksets and durability\u003c\/li\u003e\n\u003cli data-start=\"1158\" data-end=\"1500\"\u003eVersatile design – works with various soft plastic lures\u003c\/li\u003e\n\u003cli data-start=\"1158\" data-end=\"1500\"\u003eIdeal for both saltwater and freshwater fishing\u003c\/li\u003e\n\u003cli data-start=\"1158\" data-end=\"1500\"\u003eBuilt tough to withstand powerful fights and challenging environments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1502\" data-end=\"1631\"\u003ePerfect for targeting: Striped Bass, Redfish, Snook, Speckled Trout, Fluke, Largemouth Bass, Smallmouth Bass, and more!\u003c\/p\u003e\n\u003cp data-start=\"1633\" data-end=\"1757\"\u003eUpgrade your tackle box with the WideEye™ Jig Heads – built to increase your catch rate and land more trophy fish.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn11.bigcommerce.com\/s-j76im4xc36\/product_images\/uploaded_images\/warning.png?t=1634662880\" alt=\"P65 Warning\" width=\"33\" height=\"26\"\u003eWARNING: This product can expose you to chemicals including lead, which is known to the State of California to cause cancer and birth defects or other reproductive harm. For more information go to \u003ca href=\"http:\/\/www.P65Warnings.ca.gov\" rel=\"noopener noreferrer\" target=\"_blank\"\u003ewww.P65Warnings.ca.gov\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"��֦��Ƶ","offers":[{"title":"6\/0 \/ 1\/2 oz \/ Silver","offer_id":47415933436098,"sku":"LWE-6S-0.5","price":7.99,"currency_code":"USD","in_stock":true},{"title":"6\/0 \/ 1\/2 oz \/ White","offer_id":47415933468866,"sku":"LWE-6W-0.5","price":7.99,"currency_code":"USD","in_stock":true},{"title":"6\/0 \/ 3\/4 oz \/ Silver","offer_id":47415933501634,"sku":"LWE-6S-0.75","price":7.99,"currency_code":"USD","in_stock":true},{"title":"6\/0 \/ 3\/4 oz \/ White","offer_id":47415933534402,"sku":"LWE-6W-0.75","price":7.99,"currency_code":"USD","in_stock":true},{"title":"6\/0 \/ 1 oz \/ Silver","offer_id":47415933567170,"sku":"LWE-6S-1","price":8.99,"currency_code":"USD","in_stock":true},{"title":"6\/0 \/ 1 oz \/ White","offer_id":47415933599938,"sku":"LWE-6W-1","price":8.99,"currency_code":"USD","in_stock":true},{"title":"6\/0 \/ 1.5 oz \/ Silver","offer_id":47415933632706,"sku":"LWE-6S-1.5","price":9.99,"currency_code":"USD","in_stock":true},{"title":"6\/0 \/ 1.5 oz \/ White","offer_id":47415933665474,"sku":"LWE-6W-1.5","price":9.99,"currency_code":"USD","in_stock":true},{"title":"8\/0 \/ 1\/2 oz \/ Silver","offer_id":47415933698242,"sku":"LWE-8S-0.5","price":8.99,"currency_code":"USD","in_stock":true},{"title":"8\/0 \/ 1\/2 oz \/ White","offer_id":47415933731010,"sku":"LWE-8W-0.5","price":8.99,"currency_code":"USD","in_stock":true},{"title":"8\/0 \/ 3\/4 oz \/ Silver","offer_id":47415933763778,"sku":"LWE-8S-0.75","price":8.99,"currency_code":"USD","in_stock":true},{"title":"8\/0 \/ 3\/4 oz \/ White","offer_id":47415933796546,"sku":"LWE-8W-0.75","price":8.99,"currency_code":"USD","in_stock":true},{"title":"8\/0 \/ 1 oz \/ Silver","offer_id":47415933829314,"sku":"LWE-8S-1","price":9.99,"currency_code":"USD","in_stock":true},{"title":"8\/0 \/ 1 oz \/ White","offer_id":47415933862082,"sku":"LWE-8W-1","price":9.99,"currency_code":"USD","in_stock":true},{"title":"8\/0 \/ 1.5 oz \/ Silver","offer_id":47415933894850,"sku":"LWE-8S-1.5","price":9.99,"currency_code":"USD","in_stock":true},{"title":"8\/0 \/ 1.5 oz \/ White","offer_id":47415933927618,"sku":"LWE-8W-1.5","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8062\/9698\/files\/Jig_Head_6_0_3_4oz_Silver.jpg?v=1776296653"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0721\/8062\/9698\/collections\/fisherman-5893401_1.png?v=1770286176","url":"https:\/\/gameonlures.com\/collections\/new-arrivals.oembed","provider":"��֦��Ƶ","version":"1.0","type":"link"}